Casey Caston



I've been working on the Web since 1996 as a designer, blogger, writer and artist. Over the years I've worked on graphics, interaction design and interface design for interactive ad units, web pages and blogs, corporate presentations and communications, brand identity work, the occasional print and video pieces...projects ranging literally from 16-pixel icons to a Times Square billboard.

Every good designer should be a creative thinker as well. I've been involved in nearly every step of the advertising and marketing process: helping find solutions both conceptually and creatively to advertising and marketing challenges; working directly with clients and agency contacts; front-end coding and image optimization; managing production and troubleshooting of assets; and working with marketing teams to test and optimize creative campaigns.

I've worked side-by-side with engineering and site UX teams to prototype and implement new web advertising units, to add site functionality, and to establish standards for best practices that can satisfy usability, business and design stakeholders alike.

I've also worked as an art director, managing several talented designers; filled in as a copywriter and editor when needed; helped project manage a small team of talented web programmers; and led technical training sessions for other employees. I'm as comfortable in a contributor role as in one leading others.


Recently I have been involved with a collaboratively-run Alternate Reality Game, doing visual design, HTML/CSS development, story writing and event planning. I've also had the time to work on some small businesses and charity fundraising websites. I've been enjoying working independently but am also looking forward to returning to a professional collaborative design environment.

Aside from design, I have interests in games, game design and theory; writing and storytelling; long-distance running and exercise; technology and Internet culture; San Francisco history; Victorian homes; vegetarian cooking; and historical and contemporary mixology. (to name a few.)

I live in San Francisco's Mission District and, as you can probably tell, I really love living here.